The invitation to go to Brussels as a crowdsourcing expert has given me the opportunity to retake old crowdsourcing issues and, ultimately, to retake the development of this blog. I’m back. Hello again ; )
Author: Enrique Estellés
Crowdsourcing also for the Monopoly
Crowdsourcing can be applied to many products… it can even be applied to Monopoly. The Hasbro toy company launched and finished a month ago a crowdsourcing campaign, this time looking to make the Monopoly game closer to the players.
Gamification as motivator in crowdsourcing initiatives
Motivation is one of the key points when planning a crowdsourcing initiative. But, what if the task proposed does not have any intrinsic motivation per se? What happens if you can not reward with money because lack of resources? In these cases, if the initiative fits the requirements, gamification can be a good choice.
The legislative situation of crowdfunding in Spain: the “Promotion of Corporate Financing” law
The Spanish government published over a week ago the draft of the law that will regulate the equity-based and lending-based crowdfunding. Here I discuss the draft, highlighting what I consider are the pros and the cons.
How to join crowdfunding, [open] innovation and wisdom of crowds: IBM 1×5 project
Crowdfunding is usually more appropriate for people with projects, entrepreneurs, etc.. but it is not clear how can it fit within a large company. In this post the IBM 1×5 project is analyzed, a clear example of how crowdfunding can be used within a large company and how it can be used for more than just funding projects.
Family is the most important thing… also in crowdfunding
As in “The Godfather” movie, in crowdfunding also happens that “the family is the most important thing” (to some extent). The well-known phenomenon of the three Fs, which occurs in other types of investment, has a special importance in crowdfunding. Find out why.