When I attend the to the ZINC SHOWER a few weeks ago, two people came to those who were taking part in the round table and told us they were filming a documentary on what was being done there. As ZINC SHOWER participants that we were, they were interested in making us a little interview to each one.
When it was my turn, the interviewer told me that they wanted me to easily explain crowdsourcing, what types exist, for what can it be used, etc.. I began to speak and to give examples of crowdsourcing platforms that were participating in the meeting show. I named SociosInversores, Ulule, Lánzanos, Tutellus… and everything was ok until I mentioned Adtriboo (a creative crowdsourcing platform).
In that momento, the interviewer show me a half smile and said to me: “When we finish recording, I tell you what I think about Adtriboo …”.
When we finished the interview and turned off the camera, they told me their opinion. They told me that, at the beginning, when work was diminishing and the crisis was in full force, Adtriboo appeard as a possible solution, and looked it “favorably”. Yes, as you read, “favorably”.
This surprised me, since the basic and general way of working of this platform supposed for these people, almost at first, a chance. They were the first people from the audio-visual area that spoke well about Adtriboo… at least at the beginning.
Then they knew the details and suffered the consequences of its use and no more “favorably” look: much work for a poor and uncertaing reward. They explain to me that for an audiovisual company, these platforms are not profitable. They have to pay taxes, maintenance, personnel, etc.. and compete against people without all these responsibilities, which makes everything harder.
They also commented how some administrations are behaving in this crisis time. These professionals were hired to do a small ad to promote tourism in a region a few years ago. The work was well done and everyone was happy. Their surprise appeared next year, when the administration of that region didn’t contract them, but launched a contest rewarding the tourists who record the most beautiful and characteristic places of that region (these images were used subsequently for next tourism campaigns).
Regarding creative crowdsourcing, I told them what I think about it. As I said in another post, I think that, without excusing the crowdsourcing platforms, the real culprits of this situation are the companies that make bad use of these web sites. Again TelePizza comes to mind, a company that wins millions of euros and offers €1000 for a new design for their logo. The amazing thing is that at the end, the winning logo has been changed.
After being some days thinking about this issue, a question came to my mind, a question I want you to answer (even if you are or not from the audio-visual business). Although it could imply the lost of crowdsourcing features,
What features should have, and not have, a creative crowdsourcing platform to be accepted by you, by the professionals?
I invite you to be honest, realistic and respectful. Also be advised that “the complete eradication of this type of platform” is not a valid response 😉