Tools for crowdopinion

Among the existing types of crowdsourcing initiatives, crowdopinion refer to those which tries to collect feedback from users in exchange for some kind of reward. When carrying out such initiatives, as always, there are two possibilities: using existing tools or DIY.

Ejemplo de interfaz para expresar la opinión sobre un producto

An example of collecting feedback from users in the DIY way is the initiative “Be the Buyer” of ModCloth company (which I have commented on several occasions). Through a section of the website, registered users may comment on possible future models indicating if they like (“Pick it”) or dislike (“Skip it”) them and can also make comments about them. The reward in this case is to participate in the design of the final model.

The crowdopinion test I did in the company’s Chair Collection to test the feasibility of using crowdtagging as a viable method for collecting user information is another example. Again, simply by using a  WordPress web, some plugins for the collection and storage of information and some PHP and web design knowledge, voila!: a simple webpage form where gathering feedback from users.

If, however, you want to gather the point of view of users in a more general way, you can use existing tools. Although any kind of web or application for passing surveys could be used to get user opinions, there are applications and websites that are already being used for crowdopinion initiatives. Some of them are User Voice, Polar or Choozum.

Note: These tools will collect feedback from users. The choice and delivery of the reward depends on the crowdsourcer criteria and wit.

Ejemplo de uso de la app Polar


Polar is a web application, with its mobile version, that allows to ask a question and answer choosing between two images. It also allows comments about the question. For example for the choice of products, compare styles, etc.. would be a perfect tool.

If you go on their website, you can see the different ways the application uses the images.

User Voice

It is a pay web tool, a few years ago was free, which allows asking questions attaching images, etc.. accepting different types of responses (text based, YES/NO, multiple selection, etc.). The system is able to identify similar responses expressed in different ways avoiding duplication of responses.

Although it’s often used to get the feedback and/or support from web or system users, it can perfectly be used to launch crowdopinion initiatives. For example: the project “METAL 2.0 Crowdsourcing”, in which I participated three years ago used UserVoice to collect the opinion that CEOs and CTO of SME form Valencia had about the possibilities of the use of crowdsourcing.

En este caso, se plantea una pregunta sobre ropa a nivel personal


In this case it is only a mobile application that allows us to ask questions to a specific group of people (a company to its customers, for example). The user that poses the question, the crowdsourcer, receives feedback from users (crowdworkers) immediately through the phone.

One of the most important features of this application is that the specific group of people from which you’re going to get information can be your closest friends (called “private” survey) or everyone, known or not known. In the first case, a company could connect with their customers, in the second, the same company could go further and ask potential customers.


  1. Os presentamos la plataforma de crowdsuggesting de Please mediante la que cualquier organización puede disponer de su/s buzón/es de sugerencias además de una completa analítica, administradores ilimitados y un módulo de encuestas totalmente integrado. Escuchar ahora es gratis. Esperamos que os guste. ¡Saludos!

    1. Buenas noches Nic. No conocía vuestra plataforma, pero me alegro mucho de que existan plataformas en España dedicadas a este tema del crowdopinion.


  2. Really interesting Enrique, thanks​!​

    I think that you would be really interested in some recent research that I have come across explaining crowds, open innovation, and citizen science.​ ​In particular I feel you may find these two emerging pieces of research very relevant:

    – The Theory of Crowd Capital

    – The Contours of Crowd Capability

    Powerful stuff, no?

  3. Muy buena recopilación y hoja de ruta para la tan ansiada consecución de la denominada crowdopinion. Cada día se tiene más en cuenta la experiencia comercial de otros usuarios/clientes y las críticas hacia un servicio determinado, por lo que conseguir todo esto adquiere un gran valor.

Leave a Reply

Your email address will not be published.