A site to describe crowdsourcing // Un sitio para hablar sobre y describir el crowdsourcing
Campus Labs is a clear example of crowdsourcing platform based on open innovation, in the style of InnoCentive. This platform, created by the organizers of Campus Party, has a key feature in any crowdsourcing initiative: to gather around itself a large and specalized (important in open innovation initiatives) crowd.
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One of the key points for a crowdsourcing initiative to succeed is to reach a enough large crowd. But, how many people are needed to consider a crowd large enough? I will try to answer this question in this post.
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When carrying out a task, the motivation is one of the most important factors that will condition the final outcome. Regarding crowdsourcing, the motivation will condition the outcome but also the participation in the initiative. Here I comment some motivational factors, already identified in 1976 by G. Oldham.
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For a global perspective about the use of crowdsourcing in a company, it is essential to also take into account any limitations, problems or complications that may involve its use. Completing the last post, here I discuss the disadvantages and problems associated with crowdsourcing.
For a company to use crowdsourcing, it is essential, apart from knowing what exactly it is, to known the real benefits that may involve its use. And these are many: reducing costs, saving in innovation, improving quality, etc..
There is the widespread belief that individuals in the crowd involved in crowdsourcing initiatives are amateurs, people who like the tasks, but without being professionals. This idea is far from reality.